BMW Shows Off i3 EV and i8 Hybrid Concepts on Film

The headline story on the automotive front today (that would be Friday, July 29) is no doubt the presentation of the first concept models of BMW's new division for alternative fuel vehicles that we will come to know as the "i" series.
We've already given you a first look at the i3 pure-electric hatchback as well as the sporty i8 gasoline-electric hybrid coupe concepts, but BMW has also released a series of films on both vehicles.
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BMW i3 Concept: Pure Electric Hatchback with Optional Range Extender to go on Sale in 2013 [79 Photos]

The car we originally came to know as the Megacity Vehicle was officially revealed today as the BMW i3 Concept ahead of its 2011 Frankfurt Motor Show debut and less than two years before it goes on sale in 2013.
The new i3 along with the i8 sports coupe concept (we'll have more on that in a bit) that was also shown today, are the first vehicles of BMW's new i sub-brand with which the Bavarian company plans to sell a range of environmental-friendly hybrids, pure-electric and range-extended cars.
The upcoming i3 will be BMW's first ever mass produced all-electric model. The five-door hatchback rides on a new dedicated architecture named "LifeDrive".
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BMW to Preview New "i" Models on Friday?

“Green” is the new “mean”. Whereas a few years ago most automakers focused on tooting their performance credentials, now the trend is to be eco-friendly. Even BMW, the maker of the M3, M5 etc., is jumping on the "green" bandwagon. Albeit a little late to the EV party, the Germans plan to make up for it with a dazzling entrance.
Today, the Munich-based automaker announced that it is holding a press conference on Friday, July 29, to preview its “i” sub-brand. Unfortunately, that's about all BMW is willing to reveal about the conference, so we don’t exactly know what the company has in store for us: a startling presentation of the new models or one mundane speech after another from the firm's executives?
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