In February, during the Super Bowl, Chrysler aired its new advertising campaign for the 200 featuring the slogan “Imported from Detroit”. The commercial, which showed famous rapper Eminem driving around the Motor City under the sounds of his hit song “Lose Yourself”, won 5 awards at Cannes.
Three months later, Audi aired a TV ad in Germany about the 2012 A6 Avant. It featured a man driving around a German city -much like Eminem did- with a background music that sounded far too similar to the “Lose Yourself” hit.
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