Can you imagine buying a new car every six months? Trading in your MY2010 jalopy for the MY2011 model? Few of us would; after all, the cheapest new cars today are still around US$11,000 (€7,656).
It is, however, what many people do when it comes to portable electronics: notebook computers, mobile phones, PDAs and the like. It’s one of the reasons that Silicon Valley has recovered so quickly in this post-GFC world. There is big demand and big profits to be made in this ever growing sector of the market.
So it’s no wonder that luxury carmakers – among them Lexus, Mercedes-Benz and BMW – are experiencing healthy sales in the areas surrounding the Californian technological hamlet.
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